Monthly Newsletter - October 2009
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Greetings! Welcome to the October issue of The Freedom Machine newsletter. What a month we've had in cycling! With the wrap up barely over from Around the Bay in a Day where roughly (15000) people enjoyed the spring weather, to Brad Wiggins overcoming the elements and his team mate Chris Sutton in the Jayco Herald Sun tour, the Lygon St Criterium and last but not least, the whispers around the traps that Australia may soon be fielding a team for the Tour De France! Let me tell you there has never been a better time to get into riding. At TFM we are looking forward to Criterium Season and already have several races organised in Hawthorn, St Kilda, Carnegie and Sandown so make sure you keep reading to find out all about it. We hope that you continue to enjoy our newsletter, so until next time, stay safe and good riding! Sincerely, Adrian Curnow Freedom Machine
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It's Criterium Time... but what is a criterium?
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A criterium, or crit, is a bike race held on a short course (usually less than 5 km), often run on closed-off city centre streets. Race length can be determined by a total time or a number of laps, in which case the number of remaining laps is calculated as the race progresses. Generally the event's duration (commonly one hour) is shorter than that of a traditional road race - which can last many hours, sometimes over the course of several days or even weeks, as in a Grand Tour. However, the average speed and intensity are appreciably higher. The winner is the first rider to cross the finish line without having been "lapped."
TFM are proud to sponsor the St Kilda Criterium on November 29th, for more information please visit www.skcc.com.au and check out the 2009 Spring Race and social Calendar. We are also proud sponsors of Hawthorn Cycling Club and Hawthorn Cycling Club - Summer Criterium Season 2009-2010 Venue: Upper Loop of the Yarra Boulevard KEW. (Mel Ref: 44 G4) Time: Registration from 5:30 PM. Racing from 6 PM. Entry fee: $10 Starting at 6:00 pm every Wednesday from daylight savings commencement Licences are required. (All riders should bring their current licence or receipted application form to be able to race. We adopt a strict policy of No Licence No Race.) Format: All grades D->A (with separate juniors race depending on numbers) Registrations from 5:30 PM Competitors MUST attend race briefing for each grade, where the race format will be announced. Racing starts at 6 PM sharp!
If you can't make Wednesday night then there is always St Kilda or Carnegie or Southern Vets Sundays and Sandown on Tuesdays and Thursdays. For more information please contact your club or local TFM store.
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Winner of the $50 TFM Voucher?
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The Lucky winner of the $50 voucher for correctly identifying Eddie Merckx is Michael Van Der Lit
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Useful Resources
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Get off that sofa and onya bike!!! For a full list of Cycle Sport Victoria Metro riding clubs click here
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COMPLETE GIANT 2010 RANGE IN-STORE
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We now have the full range of Giant 2010 cycles in every store. Take a sneak peek on the website at some stylish new machines and, when this gives you bike envy, ride down to your favourite Freedom Machine store for all the details and a quick demo. Take a Giant 25% off To make it even better, we've got a 25% discount on offer for every purchase from the equally impressive Giant 2009 range. It's all on the site or on-site at your favourite store so race in and do a deal. For Full details check out: http://www.freedommachine.com.au/index.shtml
Port Melbourne 265-267 Bay St. Port Melbourne 3207 Tel. (03) 9681 8533 (03) 9681 8533 Fax (03) 9681 8609 portmelb@freedommachine.com.au
Prahran 245 Chapel St. Prahran 3181 Tel. (03) 9510 1010 (03) 9510 1010 Fax (03) 9521 3969 prahran@freedommachine.com.au
Brighton 76 Church St. Brighton 3186 Tel. (03) 9592 5199 (03) 9592 5199 Fax (03) 9530 5122 brighton@freedommachine.com.au NEW TIME SAVING SERVICE Need some repairs to your bike or some new gear fitted? Go straight to our website www.freedommachine.com.au book yourself in with our new online booking service and get straight to the head of the queue. It's just one more way that The Freedom Machine is looking after you and one more way one you can save time to spend where you enjoy it most...out on the road.
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Around the bay, bit easy?
Take the challenge?
Don't forget the Three Peaks Challenge is Bicycle Victoria's new one-day ultimate challenge ride. The Freedom Machine is sponsoring and supplying support crew for this important event.
Take the challenge on Sunday, March 7, 2010 and ride the 230km course through Australia's most spectacular Alpine Region.
Entries are now open for Bicycle Victoria members and non-member registration opens on Tuesday, September 8.
For more information on registering to ride, contact the 3 Peaks Challenge Team
By Email: Contact Us
By Phone: 03 8636 8888 03 8636 8888 or 1800 639 634 1800 639 634 (Country callers)
By Fax: 03 8636 8800
By Post: PO Box 426, Collins Street West, VIC 8007
Staff Profile
What's your history and role at TFM?
I started at TFM's original store in South Yarra in December 1975 as a 14 year old after school, once completing HSC as it was then, I started full time in December 1979, manager in 1980, Director and Shareholder in 1984 and bought the company in 1988.
Subsequent to that we have opened three new stores, Prahran in a joint venture with Chris and Darius, Port Melbourne and lastly Brighton in a joint venture with Emi and Wade.
My current role is CEO along with website maintenance and marketing.
Road or MTB?
Road. I started on the velodrome and then progressed to road thereafter, at that time I was less than 60kg and climbing was what I was good at. I ride MTBs for recreation only as when I compete on them I fall off a LOT!!!
What got you into riding?
At the age of 13 watching a group of guys on track bikes going for it on the Hawthorn velodrome
What's the one tip you would give to somebody wanting to get into riding?
Setup and Technique is everything, get that right and everything else will fall into place
Favourite Bike?
The Giant TCR Advanced SL Team with Mavic Cosmic SLR wheels and Shimano Di2. Best bike I have ever ridden!
If you could ride anywhere in the world, where would it be and why?
Alpine Classic, the best descents Australia has to offer
See you on the road!
TFM Proud Sponsors
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| TFM-Celtic Decor |
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| TFM-Avanti |
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| Hawthorn Cycling Club |
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